Breaking Down The Google Match Type Changes
Google made an update to their keyword match types. The Digital4Startups team put together information related to the recent changes
digital marketing
iOS 14 & Facebook Ads Updates: Here’s What You Should Know
With the new Apple iOS updates approaching, learn about some of the updates to expect with Facebook advertising and how to prepare for them.
D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017
Pubcon Las Vegas is a super conference held on November 6 – 9, 2017. Digital4Startup’s Founder and President Reva Minkoff will speak, alongside Google’s Becky Bush, about the impact that digital marketing can have on small- and medium-sized businesses. Reva’s extensive experience working with over 100 businesses across nearly every imaginable vertical has given her …
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Lesson #29: Don’t Only Run On Exact Match
What are exact match keywords? According to Google Support, exact match is a keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match offers the most control over who sees your ad, but it reaches fewer searches compared to phrase …
We’re Google Partner Certified!
Digital4Startups is pleased to announce that we have become a Certified Google Partner! What does this mean? In a nutshell, being a Certified Google Partner means that Digital4Startups has access to a plethora of resources and insights. It also means that all of our employees have Google certifications under their belts, giving us an upper …
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
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Lesson #27: Beware Of Keywords With Multiple Meanings
So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should avoid using keywords with multiple meanings. i.e. you should avoid using a word like “crane”, as it can be both …
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Lesson #26: Don’t Just Put Everything On Broad Match
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for more volume. Less keywords. So the thought is, less work. But that’s just not true. Do not just put everything …
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Lesson #25: Look to Impression Share For Missed Opportunities
How can you use Impression Share to find missed opportunities in your campaigns? What is impression share? It is the percentage of total impressions that your ads receive compared to the total number of impressions they could receive Impression Share may be one of the most useful and least utilized metrics in search marketing – exact …
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Lesson #23: Rotate Your Facebook Ads Every 3 Days
So, why should you rotate your Facebook ads every 3 days? When it comes to Facebook ads, one rule applies above all others: rotate your ads often. The rule of thumb is generally 3 days – sometimes a little bit more, and sometimes a little bit less. It doesn’t matter whether the ad is performing …
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