Tips To Increase Sales This Holiday Season!
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
digital marketing
Google Shopping Updates for the Holiday Season
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
What are Local Service Ads? How to take advantage of Other ad opportunities on Google
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Maximize Your Google Ads Success with AI Tools
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
How to Use Performance Max To Your Advantage
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
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Lesson #27: Beware Of Keywords With Multiple Meanings
Some brand names are fairly common. Others are named after common objects. But unless you’re “the Cheesecake Factory,” many of these brand names may not work well for search. For example, a search for “Sound-Bar,” the popular Chicago nightclub, yields many ads for sound bars, a now popular piece of electronic equipment. “Next,” the amazing …
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Lesson #26: Don’t Just Put Everything On Broad Match
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for more volume. Less keywords. So the thought is, less work. But that’s just not true. Do not just put everything …
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Lesson #25: Look to Impression Share For Missed Opportunities
Impression Share may be one of the most useful and least utilized metrics in search marketing – exact match impression share, that is. Utilizable for the search network only, exact match impression share tells the advertiser what percentage of the possible impressions for their keywords (taking match types into account) the ads are showing up on. …
Lesson #25: Look to Impression Share For Missed Opportunities Read More »
Lesson #23: Rotate Your Facebook Ads Every 3 Days
When it comes to Facebook ads, one rule applies above all others: rotate your ads often. The rule of thumb is generally 3 days – sometimes a little bit more, and sometimes a little bit less. It doesn’t matter whether the ad is performing well – even the best performing ad will stop performing well …
Lesson #23: Rotate Your Facebook Ads Every 3 Days Read More »