What Are Google’s AI overviews? Should You Be Concerned About Them?
What are AI Overviews? And how do they work? Learn about Google’s new search feature and if it’s here to stay in the D4S marketing blog
digital marketing secrets
Lesson #16: TEST, TEST, TEST!
The good digital marketers all know one big secret – they test, test, and test some more. Testing is digital marketing’s largest advantage when it comes to the advertising space. Because the field is quantitatively driven and user controlled, it is possible, especially in transparent systems like Google, Bing, and Yahoo, to measure the results …
Digital Marketing Terms Cheat Sheet
There are a few basic abbreviations that everyone involved in digital marketing should know. Even if you do not run a digital marketing campaign yourself, it is still important to understand this terminology so that you can communicate with those who are running the campaigns. Impression – A single instance of an ad appearing to a …