What are Local Service Ads? How to take advantage of Other ad opportunities on Google
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
digital marketing secrets
Maximize Your Google Ads Success with AI Tools
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
What Are Google’s AI overviews? Should You Be Concerned About Them?
What are AI Overviews? And how do they work? Learn about Google’s new search feature and if it’s here to stay in the D4S marketing blog
Smart bidding: Friend or foe?
What is smart bidding? Smart bidding seems like an obvious strategy to implement based on the name, but what is it? Smart bidding is a bidding strategy that utilizes AI to factor in historical data and audience signals to optimize for conversions or conversion value in every auction. These audience signals provide context to the …
Lesson #16: TEST, TEST, TEST!
The good digital marketers all know one big secret – they test, test, and test some more. Testing is digital marketing’s largest advantage when it comes to the advertising space. Because the field is quantitatively driven and user controlled, it is possible, especially in transparent systems like Google, Bing, and Yahoo, to measure the results …
Digital Marketing Terms Cheat Sheet
We’ve talked a lot about different aspects of digital marketing that you need to know to be one of the pros. Including, but not limited to keyword match types, the different Google Adwords platforms, and more. There are a few basic abbreviations that everyone involved in digital marketing should know. Even if you do not …
Why Choose Digital4Startups?
So you have a start-up. Congratulations! What now? Even the best ideas never gain traction if people don’t hear about them. That’s where Digital4Startups comes in. Many sites exist to explain digital marketing to absolute beginners. Many others exist for agency veterans to talk digital marketing strategy. But nothing existed to fill the void in …