CTR

Essential Digital Marketing Formulas

Background, Terminology / By

There aren’t many formulas (this isn’t physics), but the key formulas in digital marketing are absolutely crucial. Here is a quick cheat sheet to five formulas everyone in digital marketing should know: CPC Cost Per Click Cost/Clicks CTR Click-Through Rate Clicks/Impressions Conversion Rate Conversion Rate Conversion/Clicks Return On Investment ROI (Gain from Investment – Cost …

Essential Digital Marketing Formulas Read More »

Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group

Campaign Structure, Default / By

Now that we’ve reviewed the different types of keyword match types, let’s discuss how to use them in practice. To start off, do not use more than one match type in the same ad group. Rather, separate the different match types into different ad groups — one for each match type. There are several reasons …

Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group Read More »

Scroll to Top