conquesting

Background: The Four Different Types of Keywords

Background, Terminology / digital4startups

In addition to match types, keywords can be grouped into four main categories. Understanding these keyword types helps you organize campaigns, target more effectively, and build a stronger overall strategy.

Background: The Four Different Types of Keywords Read More »

Background: A Note on Conquesting Keywords

Background, Campaign Structure, Networks / digital4startups

Bidding on competitor keywords (conquesting) is controversial. It rarely performs well, hurts account quality if mixed with other campaigns, and may break advertising laws if done incorrectly. Keep it separate, transparent, and compliant.

Background: A Note on Conquesting Keywords Read More »

conquesting

Background: The Four Different Types of Keywords

Background: A Note on Conquesting Keywords

Contact Us

Next Steps: Sync an Email Add-On