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Lesson #27: Beware Of Keywords With Multiple Meanings

Some brand names are fairly common. Others are named after common objects. But unless you’re “the Cheesecake Factory,” many of these brand names may not work well for search. For example, a search for “Sound-Bar,” the popular Chicago nightclub, yields many ads for sound bars, a now popular piece of electronic equipment. “Next,” the amazing …

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Background: The Four Different Types of Keywords

Not only are there a variety of keyword match types, but there are also different types or categories of keywords that are commonly used to help classify the different keywords within an account. Understanding the four¬†different types of keywords¬†will make it much easier to understand and plan the strategy for an account. The different types …

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