Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
bidding strategy
Lesson #9: 90% Of The Time, Advertisers Pay Less Than Their Maximum Bid Per Click
Shocking, right? Advertisers most of the time pay LESS than their maximum bid per click. The Actual Cost Per Click (CPC) is the final amount charged for a click. There are a few factors that affect the Actual CPC: A bid is the most an advertiser is willing to pay for a click on an …
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