D4S Named a 2022 Google Premier Partner
Digital marketing agency Digital4Startups Inc. has achieved 2022 Premier Partner status in the Google Partners program.
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Check out the Master Marketing blog from Digital4Startups. Learn PPC marketing from experts like Reva Minkoff & her team.
Video Advertising – Google Partners Connect
Learn the latest on YouTube ads! Digital4Startups hosted Google Partners Connect, diving into targeting, ad placement, & YouTube ad products.
We’re Google Partner Certified!
Digital4Startups is pleased to announce that we have become a Certified Google Partner! What does this mean? In a nutshell, being a Certified Google Partner means that Digital4Startups has access to a plethora of resources and insights. It also means that all of our employees have Google certifications under their belts, giving us an upper …
We’ve Missed You!
And we hope to be able to add more blog posts soon. In the meantime though, please check out DigitalGroundUp for more tips and tricks to improve your digital marketing skills. They even have a blog too. We know a lot still looks like a work in progress, but hope to have more content this …
Google Releases Mobile App Extensions
We interrupt our regularly scheduled programming to bring you a really exciting announcement from Google. Google has now fully released mobile app extensions as an ad extension option for its mobile ads. Ad extensions are an extra line/feature of a text ad that Google appends to the ad. Some other current ad extensions include phone …
Digital Marketing Terms Cheat Sheet
We’ve talked a lot about different aspects of digital marketing that you need to know to be one of the pros. Including, but not limited to keyword match types, the different Google Adwords platforms, and more. There are a few basic abbreviations that everyone involved in digital marketing should know. Even if you do not …
Running Ads on the Yahoo Network
When it comes to cost-per-click (CPC) display advertising, the two main display networks are the Google Display Network (GDN) and the Yahoo Display Network. When we discussed the two main search networks, Google & MSN, we mentioned that MSN & Yahoo merged in 2010. As part of that merger, MSN took over the search advertising, …
Keyword Match Types Explained
Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword. ex. shoes -> red shoes, blue shoes, …
Background: The Difference Between The Search & Display Networks
The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network …
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