Digital4Startups Named a 2022 Google Premier Partner We are pleased to announce that Digital4Startups has been recognized as a 2022 Premier Partner by Google, a designation given to the top 3% of Google ad partners in the US and the highest tier that a partner can reach. We are thrilled to achieve this milestone and look …
All You Need To Know About Setting Up YouTube Ads Recently, the Digital4Startups team hosted another exciting Google Partners Connect Livestream event! We walked alongside our attendees as they learned the ins- and -outs of targeting audiences on YouTube. We also learned about the various types of YouTube video ad products. If you weren’t able …
Digital4Startups is pleased to announce that we have become a Certified Google Partner!
And we hope to be able to add more blog posts soon. In the meantime though, please check out DigitalGroundUp for more tips and tricks to improve your digital marketing skills. They even have a blog too. We know a lot still looks like a work in progress, but hope to have more content this …
We interrupt our regularly scheduled programming to bring you a really exciting announcement from Google. Google has now fully released mobile app extensions as an ad extension option for its mobile ads. Ad extensions are an extra line/feature of a text ad that Google appends to the ad. Some other current ad extensions include phone …
There are a few basic abbreviations that everyone involved in digital marketing should know. Even if you do not run a digital marketing campaign yourself, it is still important to understand this terminology so that you can communicate with those who are running the campaigns. Impression – A single instance of an ad appearing to a …
When it comes to cost-per-click (CPC) display advertising, the two main display networks are the Google Display Network (GDN) and the Yahoo Display Network. When we discussed the two main search networks, Google & MSN, we mentioned that MSN & Yahoo merged in 2010. As part of that merger, MSN took over the search advertising, …
Google has four different keyword match types: Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword. ex. shoes -> red shoes, blue shoes, yellow shoes Phrase Match – Ads will show up whenever the user searches the keyword or keyword phrase. The keyword …
The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network …
Background: The Difference Between The Search & Display Networks Read More »
