Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
Terminology
PPC Mythbusting
Today, we’re busting the biggest PPC marketing myths so you can unlock the true potential of digital advertising—without the mystery.
When Should You Implement SEO For Your New Website?
SEO works best when implemented before your website launches—plan your keywords while designing your landing pages for maximum impact.
Facebook Insights & Analytics Metrics Explained
Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics provided when you export data from Facebook Insights at the Facebook post level: Facebook Metrics Definitions You Should Know: Total …
Background: An Introduction to Bid Rules
So what exactly are bid rules? Bid rules are automated rules that an advertiser can put in place to regulate the bidding on a particular keyword. For example, a bid rule could tell the search engine to pause a keyword whenever its ROI drops below $1.00 or to increase the bid on a keyword whenever the …
Background: The Four Different Types of Keywords
Not only are there a variety of keyword match types, but there are also different types or categories of keywords that are commonly used to help classify the different keywords within an account. Understanding the four different types of keywords will make it much easier to understand and plan the strategy for an account. The different types …
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Essential Digital Marketing Formulas
In a previous blog post, we discussed some digital marketing terms & definitions. With that background knowledge, you’re ready to dive into some of the essential formulas for digital marketers. Don’t worry – we’ll keep it simple! These are formulas you need to know in order to successfully pass your Google Adwords exams & better …