Google Marketing Live Shopping Ad Announcements You Should Know About
Google recently held their annual Marketing Live event. If you missed it, Digital4Startups has the main topics that you need to know.
Google Updates
Stay updated on the latest PPC marketing news and Google Ads updates to keep your campaigns competitive and effective.
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
Update: New-ish Option Changes Google Match Types Read More »
Keyword Match Types Explained
Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword. ex. shoes -> red shoes, blue shoes, …