Will The TikTok Ban Decision Affect PPC? What Marketers Need To Know
TikTok’s U.S. ban is here—learn how it impacts PPC and what advertisers need to know from the PPC experts at Digital4Startups
Google Updates
Stay updated on the latest PPC marketing news and Google Ads updates to keep your campaigns competitive and effective.
D4S Is Playing With Fire 🔥
After 12 years with athletic brands, we’re excited to partner with a Chicago sports team. See what’s next with our Chicago Fire partnership!
Tips To Increase Sales This Holiday Season!
Learn tips and strategies to increase holiday sales and maximize revenue this season from the marketing experts at Digital4Startups!
Google Shopping Updates for the Holiday Season
Get the latest updates from the Digital4Startups team on the Google Shopping platform to prep for the anticipated holiday season.
What Are Google’s AI overviews? Should You Be Concerned About Them?
What are AI Overviews? And how do they work? Learn about Google’s new search feature and if it’s here to stay in the D4S marketing blog
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
Update: New-ish Option Changes Google Match Types Read More »
Keyword Match Types Explained
Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword. ex. shoes -> red shoes, blue shoes, …