Maximize Your Google Ads Success with AI Tools
Discover top AI-powered Google Ads tools to optimize your campaigns and streamline your advertising efforts with tips from the D4S team.
Google Adwords
Explore the latest updates from Google Adwords, as explained by marketing experts on the Digital4Startups team.
When & How To Use Demand Gen Campaign? (2025 Google Updates)
Learn how & when to use Google Demand Gen campaigns from the PPC marketing experts at Digital4Startups. Read more.
How to Use Performance Max To Your Advantage
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
Update: New-ish Option Changes Google Match Types Read More »
Keyword Match Types Explained
Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword. ex. shoes -> red shoes, blue shoes, …
Lesson #4: Don’t Forget To Set Budgets
Setting Campaign Budgets AdWords, Microsoft Network (MSN), and a number of other platforms all contain opportunities for users to set the budgets at both the account level and the daily (or monthly, for MSN) level. Take advantage of these opportunities. They are a great safeguard to make sure that you don’t spend more than you …