Learn the latest tips & tricks to make your google search ads more affective & efficient from marketing experts at Digital4Startups.
What is smart bidding? Smart bidding seems like an obvious strategy to implement based on the name, but what is it? Smart bidding is a bidding strategy that utilizes AI to factor in historical data and audience signals to optimize for conversions or conversion value in every auction. These audience signals provide context to the …
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
Update: New-ish Option Changes Google Match Types Read More »
Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword. ex. shoes -> red shoes, blue shoes, …
