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Google Search Ads
Learn the latest tips & tricks to make your google search ads more affective & efficient from marketing experts at Digital4Startups.
All Things Conversion Tracking: What is it? Why is it important? And How To Set It Up?
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Thinking About Google Search Ads? Here’s What B2B Companies Should Know
Get tips from Digital4Startups on launching B2B Google search campaigns and managing them for long-term success.
What is AI Max For Search Campaigns? New Google AI updates
In this month’s blog post, Digital4Startups breaks down what AI Max for Google Search is, why it matters, and how you can begin using it.
How to Use Google Analytics to Tell Meaningful Stories
Learn how to turn GA4 metrics into meaningful stories that reveal insights & guide smarter decisions from the experts at Digital4Startups.
Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
Update: New-ish Option Changes Google Match Types Read More »
Keyword Match Types Explained
Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword. ex. shoes -> red shoes, blue shoes, …