Tips To Increase Sales This Holiday Season!
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Google Ads Tips
Learning Google Ads? Get updates, tips & tricks, and more from marketing experts at the Digital4Startups team.
Google Shopping Updates for the Holiday Season
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
What are Local Service Ads? How to take advantage of Other ad opportunities on Google
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Maximize Your Google Ads Success with AI Tools
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
When & How To Use Demand Gen Campaign? (2025 Google Updates)
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
How to Use Performance Max To Your Advantage
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Smart bidding: Friend or foe?
What is smart bidding? Smart bidding seems like an obvious strategy to implement based on the name, but what is it? Smart bidding is a bidding strategy that utilizes AI to factor in historical data and audience signals to optimize for conversions or conversion value in every auction. These audience signals provide context to the …
Conversion Rate Optimization for Digital Marketers
CVR, an abbreviation of Conversion Rate Optimization, refers to the digital marketing technique of optimizing landing pages and entire websites to improve return on investment (ROI). There are a number of different techniques to improve a website’s conversion rate, for example: The technique used will depend on the site’s conversion funnel, industry, CMS or desired …
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Lesson #29: Don’t Only Run On Exact Match
What are exact match keywords? According to Google Support, exact match is a keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match offers the most control over who sees your ad, but it reaches fewer searches compared to phrase …
Lesson #28: Don’t Turn On Conversion Optimization Too Soon
When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the box that says eCPC, and we see that many clients do this. However, don’t! Google’s conversion optimization algorithms need at …
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