PPC Marketing Updates

Stay up to date with ppc marketing updates from experts like Reva Minkoff & the Digital4Startups team.

google think leads 2025

Google Reveals Its New Vision For Search at “Think Leads 2025”

At Google Think Leads 2025, the spotlight was on how AI is reshaping the future of search and lead generation. From evolving customer behaviors to smarter, AI-powered ad solutions, Google revealed new tools designed to help marketers reach high-quality leads at the right moments. The key takeaway? Success in today’s fragmented customer journey depends on anticipating needs and leveraging AI-driven strategies to connect with audiences when it matters most.

Google Business Profiles: A Step-By-Step Success Guide

We’ve talked about Google Ads and Google Local Service Ads (LSAs), but we haven’t gone through one of the key elements for small businesses to build some credibility. A Google Business Profile —formally known as Google My Business Profile — is a great and important tool to verify your business on Google, get more reviews, and show up higher in the SERP. 

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