What are Local Service Ads? How to take advantage of Other ad opportunities on Google
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Networks
Maximize Your Google Ads Success with AI Tools
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
When & How To Use Demand Gen Campaign? (2025 Google Updates)
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
How to Use Performance Max To Your Advantage
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
What Are Google’s AI overviews? Should You Be Concerned About Them?
What are AI Overviews? And how do they work? Learn about Google’s new search feature and if it’s here to stay in the D4S marketing blog
Digital4Startups Is Officially A Titan of Business!
For the past 11 years, the team at D4S has been dedicated to our mission of helping clients execute digital marketing strategies the right way. And we are so pleased to announce that our efforts have paid off. At the beginning of April, we won four Titan Business Awards.
How To Market A Product on Amazon
Making your product listing shine on Amazon is often simply a matter of taking time and providing as much information as possible. While some advanced techniques such as competitive research, Amazon keyword research or paying for ad space on Amazon may give you the leg up, all successful sellers start with these key principles. Optimize …
Facebook Insights & Analytics Metrics Explained
Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics provided when you export data from Facebook Insights at the Facebook post level: Total Reach: Total FB Users who saw …
Background: A Note on Conquesting Keywords
Conquesting Keywords refer to keywords that are competitor’s brand names or terms. Advertising on competitor’s keywords is a very contentious topic in the industry, but here are some words of wisdom: 1. Do NOT expect strong performance from a conquesting campaign. You won’t get it. Quality scores will be low, CTRs will be low, and …
Background: Networks: The Wide World of Facebook
Facebook is not a search network. Unlike Google and MSN, it does not have a search component, nor does it have a network of sites on which it shows its ads (content network). Rather, Facebook only shows its ads on facebook.com, and those ads are targeted based on users demographic and behavioral preferences. In other words, …
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