PPC Mythbusting
Today, we’re busting the biggest PPC marketing myths so you can unlock the true potential of digital advertising—without the mystery.
Background
Explore the Background category on the Digital4Startups Marketing blog from Digital4Startups & get background knowledge on all aspects of digital marketing.
Breaking Down The Google Match Type Changes
Google made an update to their keyword match types. The Digital4Startups team put together information related to the recent changes
iOS 14 & Facebook Ads Updates: Here’s What You Should Know
With the new Apple iOS updates approaching, learn about some of the updates to expect with Facebook advertising and how to prepare for them.
Video Advertising – Google Partners Connect
Learn the latest on YouTube ads! Digital4Startups hosted Google Partners Connect, diving into targeting, ad placement, & YouTube ad products.
Background: An Introduction to Bid Rules
So what exactly are bid rules? Bid rules are automated rules that an advertiser can put in place to regulate the bidding on a particular keyword. For example, a bid rule could tell the search engine to pause a keyword whenever its ROI drops below $1.00 or to increase the bid on a keyword whenever the …
Background: The Four Different Types of Keywords
In addition to match types, keywords can be grouped into four main categories. Understanding these keyword types helps you organize campaigns, target more effectively, and build a stronger overall strategy.
Background: A Note on Conquesting Keywords
Bidding on competitor keywords (conquesting) is controversial. It rarely performs well, hurts account quality if mixed with other campaigns, and may break advertising laws if done incorrectly. Keep it separate, transparent, and compliant.
Essential Digital Marketing Formulas
You don’t need to be a math whiz to master digital marketing. Learn five simple formulas that’ll help you understand your data and improve ad performance.
Background: What It Means To Bid
Paid ads run on an auction model — you bid the max you’re willing to pay per click, but you almost always spend less. That’s how PPC platforms like Google Ads and Facebook manage cost efficiency.
Background: Networks: The Wide World of Facebook
Facebook ads rely on audience targeting, not search intent. Since users aren’t actively looking for your product, your ad must stand out, grab attention, and motivate them to take action.