Background

Explore the Background category on the Digital4Startups Marketing blog from Digital4Startups & get background knowledge on all aspects of digital marketing.

Background: A Note on Conquesting Keywords

Conquesting Keywords refer to keywords that are competitor’s brand names or terms. Advertising on competitor’s keywords is a very contentious topic in the industry, but here are some words of wisdom: 1. Do NOT expect strong performance from a conquesting campaign. You won’t get it. Quality scores will be low, CTRs will be low, and …

Background: A Note on Conquesting Keywords Read More »

Background: Negative Keywords & Negative Keyword Match Types

Negative Keywords allow advertisers to keep their ads from showing up for certain search queries. Like normal “positive” keywords, negative keywords also utilize the same keyword match types. It’s possible to have broad match negative keywords, phrase match negative keywords, and exact match negative keywords, and it’s important to use the match types properly to be …

Background: Negative Keywords & Negative Keyword Match Types Read More »

Background: The Difference Between The Search & Display Networks

The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network …

Background: The Difference Between The Search & Display Networks Read More »

Scroll to Top