Facebook is not a search network. Unlike Google and MSN, it does not have a search component, nor does it have a network of sites on which it shows its ads (content network). Rather, Facebook only shows its ads on facebook.com, and those ads are targeted based on users demographic and behavioral preferences. In other words, …
Background: Networks: The Wide World of Facebook Read More »
The two biggest search networks are Google and Microsoft Bing (MSN). There used to be a third big search network, Yahoo, but in 2010, Yahoo and MSN combined their networks, and now, advertising through MSN is the same as advertising through Yahoo and vice versa. According to Comscore, Google sites were responsible for 66.4% of …
Negative Keywords allow advertisers to keep their ads from showing up for certain search queries. Like normal “positive” keywords, negative keywords also utilize the same keyword match types. It’s possible to have broad match negative keywords, phrase match negative keywords, and exact match negative keywords, and it’s important to use the match types properly to be …
Background: Negative Keywords & Negative Keyword Match Types Read More »
The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network …
Background: The Difference Between The Search & Display Networks Read More »
