Video Advertising – Google Partners Connect
Learn the latest on YouTube ads! Digital4Startups hosted Google Partners Connect, diving into targeting, ad placement, & YouTube ad products.
Background
Explore the Background category on the Digital4Startups Marketing blog from Digital4Startups & get background knowledge on all aspects of digital marketing.
Background: An Introduction to Bid Rules
So what exactly are bid rules? Bid rules are automated rules that an advertiser can put in place to regulate the bidding on a particular keyword. For example, a bid rule could tell the search engine to pause a keyword whenever its ROI drops below $1.00 or to increase the bid on a keyword whenever the …
Background: The Four Different Types of Keywords
Not only are there a variety of keyword match types, but there are also different types or categories of keywords that are commonly used to help classify the different keywords within an account. Understanding the four different types of keywords will make it much easier to understand and plan the strategy for an account. The different types …
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Background: A Note on Conquesting Keywords
Conquesting Keywords refer to keywords that are competitor’s brand names or terms. Advertising on competitor’s keywords is a very contentious topic in the industry, but here are some words of wisdom: 1. Do NOT expect strong performance from a conquesting campaign. You won’t get it. Quality scores will be low, CTRs will be low, and …
Essential Digital Marketing Formulas
In a previous blog post, we discussed some digital marketing terms & definitions. With that background knowledge, you’re ready to dive into some of the essential formulas for digital marketers. Don’t worry – we’ll keep it simple! These are formulas you need to know in order to successfully pass your Google Adwords exams & better …
Background: What It Means To Bid
Google AdWords, MSN, and Facebook all operate on the same principle: they all take advantage of an auction system. While the amount you bid per click is the maximum amount you are willing to pay, 95% of the time, you do not wind up paying your bid. You usually will wind up paying less or …
Background: Networks: The Wide World of Facebook
We’ve talked about other marketing platforms like MSN, Yahoo, and Google Ads. But one of the big platforms we have yet to discuss is the wide world of Facebook. So, let’s dive in! Facebook is not a search network. Unlike Google and MSN, it does not have a search component, nor does it have a network …
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Background: Search Networks: Google & MSN
The two biggest search networks are Google and Microsoft Bing (MSN). There used to be a third big search network, Yahoo, but in 2010, Yahoo and MSN combined their networks, and now, advertising through MSN is the same as advertising through Yahoo and vice versa. According to Comscore, Google sites were responsible for 66.4% of …
Background: Negative Keywords & Negative Keyword Match Types
Negative Keywords allow advertisers to keep their ads from showing up for certain search queries. Like normal “positive” keywords, negative keywords also utilize the same keyword match types. It’s possible to have broad match negative keywords, phrase match negative keywords, and exact match negative keywords, and it’s important to use the match types properly to be …
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Background: The Difference Between The Search & Display Networks
The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network …
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