Master Marketing Blog

Conversion Rate Optimization for Digital Marketers

Campaign Structure

CVR, an abbreviation of Conversion Rate Optimization, refers to the digital marketing technique of optimizing landing pages and entire websites to improve return on investment (ROI). There are a number of different techniques to improve a … Read More

How To Market A Product on Amazon

Networks

Optimize your product images – include as many as possible, from different angles Optimize your product title and description for keywords Use bullet points or tables to describe your product Get reviews Making your product listing shine on Amazon … Read More

Lesson #29: Don’t Only Run On Exact Match

Campaign Structure

What are exact match keywords? According to Google Support, exact match is a keyword match type that allows you to show your ads on searches that have the same meaning or same intent as … Read More

Lesson #28: Don’t Turn On Conversion Optimization Too Soon

Campaign Structure

When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the … Read More

Happy Birthday Digital4Startups!

Company News

Today is digital4startups’ 2nd birthday! We are thrilled to have been able to do what we do every day for the last two years and are thankful to all of you for coming along for … Read More

We’re Certified!

Uncategorized

Digital4Startups is pleased to announce that we have become a Certified Google Partner! … Read More

We’ve Missed You!

Uncategorized

And we hope to be able to add more blog posts soon. In the meantime though, please check out DigitalGroundUp for more tips and tricks to improve your digital marketing skills.  They even have a … Read More

Facebook Insights & Analytics Metrics Explained

Networks, Terminology

Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics … Read More

Update: New-ish Option Changes Google Match Types

Default, Google Ads Tips, Google Adwords, Google Search Ads, Google Updates

Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under … Read More