CVR, an abbreviation of Conversion Rate Optimization, refers to the digital marketing technique of optimizing landing pages and entire websites to improve return on investment (ROI). There are a number of different techniques to improve a website’s conversion rate, for example: The technique used will depend on the site’s conversion funnel, industry, CMS or desired …
Conversion Rate Optimization for Digital Marketers Read More »
Making your product listing shine on Amazon is often simply a matter of taking time and providing as much information as possible. While some advanced techniques such as competitive research, Amazon keyword research or paying for ad space on Amazon may give you the leg up, all successful sellers start with these key principles. Optimize …
We’ve talked about not running too many keywords (if any) on broad match, but recently we’ve seen a lot of cases of the inverse – people wanting to run only on exact match. Don’t do this either! If you run too many keywords on exact match, you won’t be able to gain any query information …
When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the box that says eCPC, and we see that many clients do this. However, don’t! Google’s conversion optimization algorithms need at …
Lesson #28: Don’t Turn On Conversion Optimization Too Soon Read More »
Today is our 2nd birthday! We are thrilled to have been able to do what we do every day for the last two years and are thankful to all of you for coming along for the ride. We’ve worked with over 25 companies of various shapes and sizes from all corners of the globe, and …
Digital4Startups is pleased to announce that we have become a Certified Google Partner!
And we hope to be able to add more blog posts soon. In the meantime though, please check out DigitalGroundUp for more tips and tricks to improve your digital marketing skills. They even have a blog too. We know a lot still looks like a work in progress, but hope to have more content this …
Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics provided when you export data from Facebook Insights at the Facebook post level: Total Reach: Total FB Users who saw …
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
Update: New-ish Option Changes Google Match Types Read More »
Some brand names are fairly common. Others are named after common objects. But unless you’re “the Cheesecake Factory,” many of these brand names may not work well for search. For example, a search for “Sound-Bar,” the popular Chicago nightclub, yields many ads for sound bars, a now popular piece of electronic equipment. “Next,” the amazing …
Lesson #27: Beware Of Keywords With Multiple Meanings Read More »
