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Video Advertising – Google Partners Connect

All You Need To Know About Setting Up YouTube Ads Recently, the Digital4Startups team hosted another exciting Google Partners Connect Livestream event! We walked alongside our attendees as they learned the ins- and -outs of targeting audiences on YouTube. We also learned about the various types of YouTube video ad products. If you weren’t able …

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Background: The Difference Between The Search & Display Networks

The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network …

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