Master Marketing Blog

  • We’re Certified!

    Digital4Startups is pleased to announce that we have become a Certified Google Partner!
    April 3, 2014

    We’ve Missed You!

    And we hope to be able to add more blog posts soon. In the meantime though, please check out DigitalGroundUp for more tips and tricks to improve your digital marketing skills.  They even have a blog too. We know a lot still looks like a work in progress, but hope to have more content this […]
    March 19, 2013

    Facebook Insights & Analytics Metrics Explained

    Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics provided when you export data from Facebook Insights at the Facebook post level: Total Reach: Total FB Users who saw […]
    August 20, 2012

    Google Releases Mobile App Extensions

    We interrupt our regularly scheduled programming to bring you a really exciting announcement from Google. Google has now fully released mobile app extensions as an ad extension option for its mobile ads. Ad extensions are an extra line/feature of a text ad that Google appends to the ad. Some other current ad extensions include phone […]
    June 20, 2012

    Digital Marketing Terms Cheat Sheet

    There are a few basic abbreviations that everyone involved in digital marketing should know. Even if you do not run a digital marketing campaign yourself, it is still important to understand this terminology so that you can communicate with those who are running the campaigns. Impression – A single instance of an ad appearing to a […]
    May 17, 2012

    Running Ads on the Yahoo Network

    When it comes to cost-per-click (CPC) display advertising, the two main display networks are the Google Display Network (GDN) and the Yahoo Display Network. When we discussed the two main search networks, Google & MSN, we mentioned that MSN & Yahoo merged in 2010. As part of that merger, MSN took over the search advertising, […]
    May 15, 2012

    Keyword Match Types Explained

    Google has four different keyword match types: Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword.  ex. shoes -> red shoes, blue shoes, yellow shoes Phrase Match – Ads will show up whenever the user searches the keyword or keyword phrase. The keyword […]
    May 8, 2012

    Background: The Difference Between The Search & Display Networks

    The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network […]
    May 2, 2012
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