search vs content

Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group

Campaign Structure, Default / By

Now that we’ve reviewed the different types of keyword match types, let’s discuss how to use them in practice. To start off, do not use more than one match type in the same ad group. Rather, separate the different match types into different ad groups — one for each match type. There are several reasons …

Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group Read More »

Background: The Difference Between The Search & Display Networks

Background, Uncategorized / By

The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network …

Background: The Difference Between The Search & Display Networks Read More »

Scroll to Top