Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group
When managing Google Ads, use only one keyword match type per ad group. Separating match types into individual ad groups improves performance tracking, control, and optimization.
search vs content
Background: The Difference Between The Search & Display Networks
The Google Search Network and Display Network serve different purposes, audiences, and metrics. To optimize your PPC campaigns, it’s crucial to understand how each works — and the consumer mindset behind every click or impression.