Tips To Increase Sales This Holiday Season!
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
search marketing
Google Shopping Updates for the Holiday Season
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Digital4Startups Is Officially A Titan of Business!
For the past 11 years, the team at D4S has been dedicated to our mission of helping clients execute digital marketing strategies the right way. And we are so pleased to announce that our efforts have paid off. At the beginning of April, we won four Titan Business Awards.Â
Smart bidding: Friend or foe?
What is smart bidding? Smart bidding seems like an obvious strategy to implement based on the name, but what is it? Smart bidding is a bidding strategy that utilizes AI to factor in historical data and audience signals to optimize for conversions or conversion value in every auction. These audience signals provide context to the …
Lesson #29: Don’t Only Run On Exact Match
What are exact match keywords? According to Google Support, exact match is a keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match offers the most control over who sees your ad, but it reaches fewer searches compared to phrase …
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
Update: New-ish Option Changes Google Match Types Read More »
Lesson #27: Beware Of Keywords With Multiple Meanings
So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should avoid using keywords with multiple meanings. i.e. you should avoid using a word like “crane”, as it can be both …
Lesson #27: Beware Of Keywords With Multiple Meanings Read More »
Lesson #26: Don’t Just Put Everything On Broad Match
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for more volume. Less keywords. So the thought is, less work. But that’s just not true. Do not just put everything …
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Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
So, why should you remove duplicate keywords from Google search campaigns? The short answer: you should remove duplicate keywords from your Google search campaigns because they would essentially be competing against each other. This could potentially lower your overall ad performance. When it comes to search, a keyword should only ever show up once in …
Lesson #22: Remove All Duplicate Keywords From Search Campaigns! Read More »
Google Releases Mobile App Extensions
We interrupt our regularly scheduled programming to bring you a really exciting announcement from Google. Google has now fully released mobile app extensions as an ad extension option for its mobile ads. Ad extensions are an extra line/feature of a text ad that Google appends to the ad. Some other current ad extensions include phone …