Background: Networks: The Wide World of Facebook
Facebook ads rely on audience targeting, not search intent. Since users aren’t actively looking for your product, your ad must stand out, grab attention, and motivate them to take action.
networks
Background: Search Networks: Google & MSN
The two largest search networks are Google and Microsoft Bing. After Yahoo and MSN merged in 2010, their networks combined — making Google, Bing, and Yahoo responsible for over 95% of U.S. searches, with Google leading at two-thirds of the total.