Lesson #28: Don’t Turn On Conversion Optimization Too Soon
Want smarter bidding? Hold off on eCPC/CPA until you have 15+ AdWords conversions so Google can optimize effectively.
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Lesson #25: Look to Impression Share For Missed Opportunities
Use exact match impression share to uncover missed visibility and boost performance. Want help improving it? Contact Digital4Startups.
Lesson #23: Rotate Your Facebook Ads Every 3 Days
Rotate Facebook ads every 3 days to avoid ad fatigue and keep performance strong. Need help managing creative? Contact Digital4Startups.
Lesson #20: Don’t Forget Long Tail Keywords
Long-tail keywords drive higher intent and better conversions. Want a smarter keyword mix? Contact Digital4Startups for guidance.
Lesson #19: Don’t Mix Keyword Types
Never mix keyword types. Separate brand, generic, and competitive terms to protect performance and control costs.
Lesson #16: TEST, TEST, TEST!
Great digital marketers never stop testing. From ads to keywords, every decision should be driven by data. Regular testing reveals what works, what doesn’t, and how to improve ROI — but only act when results are statistically significant.
Lesson #15: Rotate Ads Evenly (Or Auto-Optimize Ad Rotation)
When running multiple ads in a Google Ads campaign, use ad rotation to test performance. Choose “Rotate evenly” for 30 days to gather statistically significant data, then pause weak ads and optimize based on what performs best.
Lesson #12: Ad Position is a Tool. Use It.
Ad position shows where your ad appears on Google. It changes with every auction, and your “average position” tells how often your ad lands in top spots.
Lesson #10: Don’t Autobid
Automated bidding in Google Ads can optimize for clicks or conversions, but it’s not always ideal for beginners. Start with manual bidding to maintain control over costs and performance.