Maximize Your Google Ads Success with AI Tools
Discover top AI-powered Google Ads tools to optimize your campaigns and streamline your advertising efforts with tips from the D4S team.
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Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
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Lesson #19: Never Put More Than One Keyword Type In the Same Ad Group or Campaign
Earlier this week, we discussed the four different types of keywords: brand, non-brand/generic, competitive and long-tail. Since long-tail keywords can fall under any of the other three categories though, for today’s discussion, we will only refer to the three main keyword types: brand, non-brand/generic and competitive. When it comes to these types of keywords, never …
Lesson #19: Never Put More Than One Keyword Type In the Same Ad Group or Campaign Read More »
Digital Marketing Terms Cheat Sheet
Digital marketing success starts with knowing the lingo. Understanding key abbreviations and Google Ads fundamentals helps you collaborate confidently and interpret campaign results like a pro.