Tips To Increase Sales This Holiday Season!
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
How To
Google Shopping Updates for the Holiday Season
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
What are Local Service Ads? How to take advantage of Other ad opportunities on Google
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
When Should You Implement SEO For Your New Website?
The Question: When to implement SEO for your new website? So your website’s about to launch. Congratulations! You’ve spent countless hours picking fonts, color schemes, and the perfect layout. But while deciding between Moon Dream and Daisy one question has been plaguing your thoughts: When do I need to implement Search Engine Optimization (SEO) for …
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Lesson #27: Beware Of Keywords With Multiple Meanings
So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should avoid using keywords with multiple meanings. i.e. you should avoid using a word like “crane”, as it can be both …
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Lesson #26: Don’t Just Put Everything On Broad Match
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for more volume. Less keywords. So the thought is, less work. But that’s just not true. Do not just put everything …
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Lesson #25: Look to Impression Share For Missed Opportunities
How can you use Impression Share to find missed opportunities in your campaigns? What is impression share? It is the percentage of total impressions that your ads receive compared to the total number of impressions they could receive Impression Share may be one of the most useful and least utilized metrics in search marketing – exact …
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Lesson #23: Rotate Your Facebook Ads Every 3 Days
So, why should you rotate your Facebook ads every 3 days? When it comes to Facebook ads, one rule applies above all others: rotate your ads often. The rule of thumb is generally 3 days – sometimes a little bit more, and sometimes a little bit less. It doesn’t matter whether the ad is performing …
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Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
So, why should you remove duplicate keywords from Google search campaigns? The short answer: you should remove duplicate keywords from your Google search campaigns because they would essentially be competing against each other. This could potentially lower your overall ad performance. When it comes to search, a keyword should only ever show up once in …
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Lesson #21: Bid Rules Are Not Set It And Forget It
Yesterday, we discussed bid rules. But while bid rules can carry out a logic indefinitely, they do not regulate themselves. As a result, it is important to keep an eye on bid rules, and actively manage them. They are not “set it and forget it.” For example, many an advertiser has accidentally competed against themselves …
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