ad Archives - Digital4Startups PPC Marketing Agency

Lesson #23: Rotate Your Facebook Ads Every 3 Days

Campaign Structure / By digital4startups

Rotate Facebook ads every 3 days to avoid ad fatigue and keep performance strong. Need help managing creative? Contact Digital4Startups.

Lesson #16: TEST, TEST, TEST!

Campaign Structure / By digital4startups

Great digital marketers never stop testing. From ads to keywords, every decision should be driven by data. Regular testing reveals what works, what doesn’t, and how to improve ROI — but only act when results are statistically significant.

Lesson #15: Rotate Ads Evenly (Or Auto-Optimize Ad Rotation)

Campaign Structure / By digital4startups

When running multiple ads in a Google Ads campaign, use ad rotation to test performance. Choose “Rotate evenly” for 30 days to gather statistically significant data, then pause weak ads and optimize based on what performs best.

Lesson #14: When Possible, Use The Ad Group’s Keywords in Its Ad Copy

Campaign Structure / By digital4startups

The more your ad matches what users search for, the better it performs. Using search keywords in your ad copy improves CTR and quality score, helping your ads show up more often at a lower cost.

Lesson #12: Ad Position is a Tool. Use It.

Campaign Structure / By digital4startups

Ad position shows where your ad appears on Google. It changes with every auction, and your “average position” tells how often your ad lands in top spots.

Lesson #11: Use Keywords Your Users Understand

Campaign Structure / By digital4startups

Avoid industry jargon in your keyword strategy. Use the language your audience searches with to ensure your ads show up and connect with real users.

Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group

Campaign Structure, Default / By digital4startups

When managing Google Ads, use only one keyword match type per ad group. Separating match types into individual ad groups improves performance tracking, control, and optimization.