Keyword Match Types Explained
To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers.
Keyword Match Types Explained Read More »
PPC Marketing Updates
Stay up to date with ppc marketing updates from experts like Reva Minkoff & the Digital4Startups team.
Lesson #6: Have More Than One Ad Running At A Time
One ad isn’t enough. Run multiple versions, monitor results, and pause low performers so your best ads get the spotlight (and better ROI).
Lesson #6: Have More Than One Ad Running At A Time Read More »
Lesson #4: Don’t Forget To Set Budgets
Setting smart Google Ads and Microsoft Advertising budgets helps control spend and avoid surprises. Use both daily and account-level budgets to safeguard your campaigns. Since Google may exceed daily limits by up to 25%, set your cap slightly below your max spend. Even if funds are flexible, an account-level budget ensures you never exceed what you planned.
Lesson #4: Don’t Forget To Set Budgets Read More »
Lesson #3: Optimize Your Google Ads with Smarter Geo-Targeting
Fine-tune your Google Ads location targeting to show ads only where your business operates. Limiting ads to specific regions prevents wasted spend and improves campaign performance.
Lesson #3: Optimize Your Google Ads with Smarter Geo-Targeting Read More »
Lesson #2: Target Devices Your Website Or Company Supports
Use Google Ads device targeting to focus your budget where users convert. Exclude devices that don’t drive results — like mobile if your site isn’t mobile-friendly — and prioritize where your audience takes action.
Lesson #2: Target Devices Your Website Or Company Supports Read More »