Lesson #6: Have More Than One Ad Running At A Time
One ad isn’t enough. Run multiple versions, monitor results, and pause low performers so your best ads get the spotlight (and better ROI).
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Lesson #4: Don’t Forget To Set Budgets
Setting smart Google Ads and Microsoft Advertising budgets helps control spend and avoid surprises. Use both daily and account-level budgets to safeguard your campaigns. Since Google may exceed daily limits by up to 25%, set your cap slightly below your max spend. Even if funds are flexible, an account-level budget ensures you never exceed what you planned.
Lesson #3: Optimize Your Google Ads with Smarter Geo-Targeting
Fine-tune your Google Ads location targeting to show ads only where your business operates. Limiting ads to specific regions prevents wasted spend and improves campaign performance.
Lesson #2: Target Devices Your Website Or Company Supports
Use Google Ads device targeting to focus your budget where users convert. Exclude devices that don’t drive results — like mobile if your site isn’t mobile-friendly — and prioritize where your audience takes action.