Stay up to date with ppc marketing updates from experts like Reva Minkoff & the Digital4Startups team.
Use exact match impression share to uncover missed visibility and boost performance. Want help improving it? Contact Digital4Startups.
Lesson #25: Look to Impression Share For Missed Opportunities Read More »
Avoid overbidding, underbidding, or choosing irrelevant generic keywords. Want smarter bidding that drives ROI? Contact Digital4Startups.
Generic Keywords for SEO & AdWords Read More »
Rotate Facebook ads every 3 days to avoid ad fatigue and keep performance strong. Need help managing creative? Contact Digital4Startups.
Lesson #23: Rotate Your Facebook Ads Every 3 Days Read More »
Stop bidding against yourself. Cut duplicate keywords to improve performance and clarity. Contact us to optimize your setup.
Lesson #22: Remove All Duplicate Keywords From Search Campaigns! Read More »
Don’t let bid rules overspend or suppress key terms. Get smarter oversight and stronger performance—contact Digital4Startups.
Lesson #21: Bid Rules Are Not Set It And Forget It Read More »
Long-tail keywords drive higher intent and better conversions. Want a smarter keyword mix? Contact Digital4Startups for guidance.
Lesson #20: Don’t Forget Long Tail Keywords Read More »
Never mix keyword types. Separate brand, generic, and competitive terms to protect performance and control costs.
Lesson #19: Don’t Mix Keyword Types Read More »
Bidding on your own brand keywords may seem unnecessary, but it’s one of the most effective PPC strategies. Brand campaigns deliver higher ROI, stronger control over messaging, and protect against competitors bidding on your name — all at a low cost per click.
Lesson #18: Bidding on Brand Keywords Read More »
A beautiful homepage isn’t always the best destination for paid traffic. Always link your ads to the most relevant landing page — whether that’s a product, search results, or contact page — to match user intent and boost conversions.
Lesson #17: Send Customers To The Most Relevant Landing Page Read More »
Great digital marketers never stop testing. From ads to keywords, every decision should be driven by data. Regular testing reveals what works, what doesn’t, and how to improve ROI — but only act when results are statistically significant.
Lesson #16: TEST, TEST, TEST! Read More »
