Learning Google Ads? Get updates, tips & tricks, and more from marketing experts at the Digital4Startups team.
What are relevant search queries? It’s pretty self-explanatory, but they are search queries that match content the user is looking for. We have discussed the various match types and how to use a search query report to ensure that your ads show up for the relevant search queries. Before we go much further in our …
Lesson #7: Do Not Block Relevant Search Queries With Negative Keywords Read More »
Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword. ex. shoes -> red shoes, blue shoes, …
Whether your campaign is running in Facebook, Google AdWords, or Bing Search, whether it’s a display campaign or a search campaign, one rule always applies: always have more than one ad running at a time. If you are only running one version of your ad, you are missing out on one of the best opportunities …
Lesson #6: Have More Than One Ad Running At A Time Read More »
Setting Campaign Budgets AdWords, Microsoft Network (MSN), and a number of other platforms all contain opportunities for users to set the budgets at both the account level and the daily (or monthly, for MSN) level. Take advantage of these opportunities. They are a great safeguard to make sure that you don’t spend more than you …
Once again, Campaign Settings can make all the difference in your ad campaign’s performance. Today’s lesson focuses on checking the Geographic Settings of your ad campaign. If you do not change the settings of your ads and you’re located in the USA, your ads will show up everywhere in the USA. This is a problem …
Once again this lesson centers on campaign settings. What is the goal of your AdWords campaign? On what devices can it be completed? 1. If you do not have a mobile site or if your site will not show up on mobile phones, do not run on mobile devices. You will be paying for the …
Lesson #2: Target Devices Your Website Or Company Supports Read More »
