How to Use Performance Max To Your Advantage
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
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Google Ads Tips
Learning Google Ads? Get updates, tips & tricks, and more from marketing experts at the Digital4Startups team.
Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
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Conversion Rate Optimization for Digital Marketers
CVR helps improve website performance by testing changes to design, content, and CTAs to boost key actions and overall ROI.
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Lesson #29: Don’t Only Run On Exact Match
Exact match keywords give tight control over who sees your ads, but relying on them alone limits reach and valuable search insights.
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Lesson #28: Don’t Turn On Conversion Optimization Too Soon
Want smarter bidding? Hold off on eCPC/CPA until you have 15+ AdWords conversions so Google can optimize effectively.
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Update: New-ish Option Changes Google Match Types
Google’s match type update can widen or weaken targeting. Want cleaner, more precise queries? Contact Digital4Startups for help.
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Lesson #27: Beware Of Keywords With Multiple Meanings
Ambiguous keywords weaken results. Use clear, specific terms instead. Want help optimizing brand search? Reach out to Digital4Startups.
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Lesson #26: Don’t Just Put Everything On Broad Match
Don’t rely on broad match. Gain control, cut costs, and improve targeting by using all match types. Need help? Reach out to us.
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Lesson #25: Look to Impression Share For Missed Opportunities
Use exact match impression share to uncover missed visibility and boost performance. Want help improving it? Contact Digital4Startups.
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Generic Keywords for SEO & AdWords
Avoid overbidding, underbidding, or choosing irrelevant generic keywords. Want smarter bidding that drives ROI? Contact Digital4Startups.
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