Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
Smart bidding: Friend or foe? Read More »
Google Ads Tips
Learning Google Ads? Get updates, tips & tricks, and more from marketing experts at the Digital4Startups team.
Conversion Rate Optimization for Digital Marketers
CVR helps improve website performance by testing changes to design, content, and CTAs to boost key actions and overall ROI.
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Lesson #29: Don’t Only Run On Exact Match
Exact match keywords give tight control over who sees your ads, but relying on them alone limits reach and valuable search insights.
Lesson #29: Don’t Only Run On Exact Match Read More »
Lesson #28: Don’t Turn On Conversion Optimization Too Soon
Want smarter bidding? Hold off on eCPC/CPA until you have 15+ AdWords conversions so Google can optimize effectively.
Lesson #28: Don’t Turn On Conversion Optimization Too Soon Read More »
Update: New-ish Option Changes Google Match Types
Google’s match type update can widen or weaken targeting. Want cleaner, more precise queries? Contact Digital4Startups for help.
Update: New-ish Option Changes Google Match Types Read More »
Lesson #27: Beware Of Keywords With Multiple Meanings
Ambiguous keywords weaken results. Use clear, specific terms instead. Want help optimizing brand search? Reach out to Digital4Startups.
Lesson #27: Beware Of Keywords With Multiple Meanings Read More »
Lesson #26: Don’t Just Put Everything On Broad Match
Don’t rely on broad match. Gain control, cut costs, and improve targeting by using all match types. Need help? Reach out to us.
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Lesson #25: Look to Impression Share For Missed Opportunities
Use exact match impression share to uncover missed visibility and boost performance. Want help improving it? Contact Digital4Startups.
Lesson #25: Look to Impression Share For Missed Opportunities Read More »
Generic Keywords for SEO & AdWords
Avoid overbidding, underbidding, or choosing irrelevant generic keywords. Want smarter bidding that drives ROI? Contact Digital4Startups.
Generic Keywords for SEO & AdWords Read More »
Lesson #23: Rotate Your Facebook Ads Every 3 Days
Rotate Facebook ads every 3 days to avoid ad fatigue and keep performance strong. Need help managing creative? Contact Digital4Startups.
Lesson #23: Rotate Your Facebook Ads Every 3 Days Read More »