Explore the Campaign Structure category on the Master Marketing blog from Digital4Startups. Learn everything about successful campaign structures.
Stop bidding against yourself. Cut duplicate keywords to improve performance and clarity. Contact us to optimize your setup.
Lesson #22: Remove All Duplicate Keywords From Search Campaigns! Read More »
Don’t let bid rules overspend or suppress key terms. Get smarter oversight and stronger performance—contact Digital4Startups.
Lesson #21: Bid Rules Are Not Set It And Forget It Read More »
Long-tail keywords drive higher intent and better conversions. Want a smarter keyword mix? Contact Digital4Startups for guidance.
Lesson #20: Don’t Forget Long Tail Keywords Read More »
Never mix keyword types. Separate brand, generic, and competitive terms to protect performance and control costs.
Lesson #19: Don’t Mix Keyword Types Read More »
Bidding on your own brand keywords may seem unnecessary, but it’s one of the most effective PPC strategies. Brand campaigns deliver higher ROI, stronger control over messaging, and protect against competitors bidding on your name — all at a low cost per click.
Lesson #18: Bidding on Brand Keywords Read More »
A beautiful homepage isn’t always the best destination for paid traffic. Always link your ads to the most relevant landing page — whether that’s a product, search results, or contact page — to match user intent and boost conversions.
Lesson #17: Send Customers To The Most Relevant Landing Page Read More »
Great digital marketers never stop testing. From ads to keywords, every decision should be driven by data. Regular testing reveals what works, what doesn’t, and how to improve ROI — but only act when results are statistically significant.
Lesson #16: TEST, TEST, TEST! Read More »
When running multiple ads in a Google Ads campaign, use ad rotation to test performance. Choose “Rotate evenly” for 30 days to gather statistically significant data, then pause weak ads and optimize based on what performs best.
Lesson #15: Rotate Ads Evenly (Or Auto-Optimize Ad Rotation) Read More »
Bidding on competitor keywords (conquesting) is controversial. It rarely performs well, hurts account quality if mixed with other campaigns, and may break advertising laws if done incorrectly. Keep it separate, transparent, and compliant.
Background: A Note on Conquesting Keywords Read More »
The more your ad matches what users search for, the better it performs. Using search keywords in your ad copy improves CTR and quality score, helping your ads show up more often at a lower cost.
Lesson #14: When Possible, Use The Ad Group’s Keywords in Its Ad Copy Read More »
