Networks

Explore news about marketing networks on the Master Marketing blog from Digital4Startups. Learn how to properly use different marketing channels.

Facebook Insights & Analytics Metrics Explained

Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics provided when you export data from Facebook Insights at the Facebook post level: Facebook Metrics Definitions You Should Know: Total …

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Background: A Note on Conquesting Keywords

Conquesting Keywords refer to keywords that are competitor’s brand names or terms. Advertising on competitor’s keywords is a very contentious topic in the industry, but here are some words of wisdom: 1. Do NOT expect strong performance from a conquesting campaign. You won’t get it. Quality scores will be low, CTRs will be low, and …

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