Update: New-ish Option Changes Google Match Types
Google’s match type update can widen or weaken targeting. Want cleaner, more precise queries? Contact Digital4Startups for help.
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Lesson #25: Look to Impression Share For Missed Opportunities
Use exact match impression share to uncover missed visibility and boost performance. Want help improving it? Contact Digital4Startups.
Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
Stop bidding against yourself. Cut duplicate keywords to improve performance and clarity. Contact us to optimize your setup.
Lesson #20: Don’t Forget Long Tail Keywords
Long-tail keywords drive higher intent and better conversions. Want a smarter keyword mix? Contact Digital4Startups for guidance.
Lesson #19: Don’t Mix Keyword Types
Never mix keyword types. Separate brand, generic, and competitive terms to protect performance and control costs.
Google Product Search To Become Google Shopping
Google has replaced its free Product Search (formerly Froogle) with Google Shopping — now a paid inclusion model. This shift means eCommerce brands must pay to have their products listed in Google Shopping results.
Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group
When managing Google Ads, use only one keyword match type per ad group. Separating match types into individual ad groups improves performance tracking, control, and optimization.