Master Marketing Blog
Lesson #12: Ad Position is a Tool. Use It.
Campaign Structure
Ad position shows where your ad appears on Google. It changes with every auction, and your “average position” tells how often your ad lands in top spots. Read More
Lesson #11: Use Keywords Your Users Understand
Campaign Structure
Avoid industry jargon in your keyword strategy. Use the language your audience searches with to ensure your ads show up and connect with real users. Read More
Lesson #10: Don’t Autobid
Campaign Structure
Automated bidding in Google Ads can optimize for clicks or conversions, but it’s not always ideal for beginners. Start with manual bidding to maintain control over costs and performance. Read More
Background: What It Means To Bid
Background
Paid ads run on an auction model — you bid the max you’re willing to pay per click, but you almost always spend less. That’s how PPC platforms like Google Ads and Facebook manage cost efficiency. Read More
Lesson #9: Google Ads Bidding Explained: You Rarely Pay Your Full Bid
Campaign Structure
Google Ads success comes down to smart testing and targeting. Use multiple ads, pick the right keywords, target only where you sell, and know how bids really work. Stay strategic — and let your best ads win. Read More
Digital Marketing Terms Cheat Sheet
Uncategorized
Digital marketing success starts with knowing the lingo. Understanding key abbreviations and Google Ads fundamentals helps you collaborate confidently and interpret campaign results like a pro. Read More
Background: Networks: The Wide World of Facebook
Background, Networks
Facebook ads rely on audience targeting, not search intent. Since users aren’t actively looking for your product, your ad must stand out, grab attention, and motivate them to take action. Read More
Running Ads on the Yahoo Network
Uncategorized
The two major cost-per-click display networks are Google Display Network (GDN) and Yahoo Display Network. After the 2010 MSN–Yahoo merger, Yahoo took over MSN’s display network, becoming Google’s main competitor in display advertising. Read More