All About Facebook, Google & Other Ad Platforms

  • How To Market A Product on Amazon

    Optimize your product images – include as many as possible, from different angles Optimize your product title and description for keywords Use bullet points or tables to describe your product Get reviews Making your product listing shine on Amazon is often simply a matter of taking time and providing as much information as possible. While […]
    August 16, 2017

    Background: An Introduction to Bid Rules

    Bid rules are automated rules that an advertiser can put in place to regulate the bidding on a particular keyword. For example, a bid rule could tell the search engine to pause a keyword whenever its ROI drops below $1.00 or to increase the bid on a keyword whenever the keyword falls below an average position […]
    June 18, 2012

    Background: The Four Different Types of Keywords

    Not only are there a variety of keyword match types, but there are also different types or categories of keywords that are commonly used to help classify the different keywords within an account. Understanding the four different types of keywords will make it much easier to understand and plan the strategy for an account. The different types […]
    June 11, 2012

    Background: A Note on Conquesting Keywords

    Conquesting Keywords refer to keywords that are competitor’s brand names or terms. Advertising on competitor’s keywords is a very contentious topic in the industry, but here are some words of wisdom: 1. Do NOT expect strong performance from a conquesting campaign. You won’t get it. Quality scores will be low, CTRs will be low, and […]
    June 5, 2012

    Essential Digital Marketing Formulas

    There aren’t many formulas (this isn’t physics), but the key formulas in digital marketing are absolutely crucial. Here is a quick cheat sheet to five formulas everyone in digital marketing should know: CPC Cost Per Click Cost/Clicks CTR Click-Through Rate Clicks/Impressions Conversion Rate Conversion Rate Conversion/Clicks Return On Investment ROI (Gain from Investment – Cost […]
    May 31, 2012

    Background: What It Means To Bid

    Google AdWords, MSN, and Facebook all operate on the same principle: they all take advantage of an auction system. While the amount you bid per click is the maximum amount you are willing to pay, 95% of the time, you do not wind up paying your bid. You usually will wind up paying less or […]
    May 22, 2012

    Background: Networks: The Wide World of Facebook

    Facebook is not a search network. Unlike Google and MSN, it does not have a search component, nor does it have a network of sites on which it shows its ads (content network). Rather, Facebook only shows its ads on facebook.com, and those ads are targeted based on users demographic and behavioral preferences. In other words, […]
    May 16, 2012

    Background: Search Networks: Google & MSN

    The two biggest search networks are Google and Microsoft Bing (MSN). There used to be a third big search network, Yahoo, but in 2010, Yahoo and MSN combined their networks, and now, advertising through MSN is the same as advertising through Yahoo and vice versa. According to Comscore, Google sites were responsible for 66.4% of […]
    May 14, 2012

    Background: Negative Keywords & Negative Keyword Match Types

    Negative Keywords allow advertisers to keep their ads from showing up for certain search queries. Like normal “positive” keywords, negative keywords also utilize the same keyword match types. It’s possible to have broad match negative keywords, phrase match negative keywords, and exact match negative keywords, and it’s important to use the match types properly to be […]
    May 9, 2012

    Background: The Difference Between The Search & Display Networks

    The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network […]
    May 2, 2012
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