match type

Lesson #29: Don’t Only Run On Exact Match

Exact match keywords give tight control over who sees your ads, but relying on them alone limits reach and valuable search insights.

Don’t rely on broad match. Gain control, cut costs, and improve targeting by using all match types. Need help? Reach out to us.

“Shoe” and “shoes” aren’t the same in Google Ads. Include both in your campaigns and see which one performs better for your audience.

To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers.