Lesson #11: Use Keywords Your Users Understand
Avoid industry jargon in your keyword strategy. Use the language your audience searches with to ensure your ads show up and connect with real users.
keyword
Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group
When managing Google Ads, use only one keyword match type per ad group. Separating match types into individual ad groups improves performance tracking, control, and optimization.
Keyword Match Types Explained
To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers.