Lesson #29: Don’t Only Run On Exact Match
Exact match keywords give tight control over who sees your ads, but relying on them alone limits reach and valuable search insights.
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keyword match type
Lesson #13: Don’t Forget Plurals
“Shoe” and “shoes” aren’t the same in Google Ads. Include both in your campaigns and see which one performs better for your audience.
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Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group
When managing Google Ads, use only one keyword match type per ad group. Separating match types into individual ad groups improves performance tracking, control, and optimization.
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