Lesson #29: Don’t Only Run On Exact Match
Exact match keywords give tight control over who sees your ads, but relying on them alone limits reach and valuable search insights.
exact match
Update: New-ish Option Changes Google Match Types
Google’s match type update can widen or weaken targeting. Want cleaner, more precise queries? Contact Digital4Startups for help.
Keyword Match Types Explained
To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers.