cpa

Lesson #28: Don’t Turn On Conversion Optimization Too Soon

When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the box that says eCPC, and we see that many clients do this. However, don’t! Google’s conversion optimization algorithms need at …

Lesson #28: Don’t Turn On Conversion Optimization Too Soon Read More »

Scroll to Top