Lesson #9: 90% Of The Time, Advertisers Pay Less Than Their Maximum Bid Per Click
A bid is the most an advertiser is willing to pay for a click on an ad for a particular search term or on a particular site. 90% of the time, an advertiser will NOT wind up paying what they bid for a particular term – rather, they will pay LESS than their bid. An …
Lesson #9: 90% Of The Time, Advertisers Pay Less Than Their Maximum Bid Per Click Read More »