Update: New-ish Option Changes Google Match Types
Google’s match type update can widen or weaken targeting. Want cleaner, more precise queries? Contact Digital4Startups for help.
Campaign Settings
Lesson #2: Target Devices Your Website Or Company Supports
Use Google Ads device targeting to focus your budget where users convert. Exclude devices that don’t drive results — like mobile if your site isn’t mobile-friendly — and prioritize where your audience takes action.