Whether you want to pull them at the MCC level or through the AdWords interface, nothing is more important in determining the effectiveness of your search marketing program than looking at your account’s search query report (sometimes abbreviated SQR). To find a search query report in the AdWords interface, make sure your Keywords Tab is …
Lesson #5: Search Query Reports: A Marketer’s Best Friend Read More »
Setting Campaign Budgets AdWords, Microsoft Network (MSN), and a number of other platforms all contain opportunities for users to set the budgets at both the account level and the daily (or monthly, for MSN) level. Take advantage of these opportunities. They are a great safeguard to make sure that you don’t spend more than you …
Once again, Campaign Settings can make all the difference in your ad campaign’s performance. Today’s lesson focuses on checking the Geographic Settings of your ad campaign. If you do not change the settings of your ads and you’re located in the USA, your ads will show up everywhere in the USA. This is a problem …
Once again this lesson centers on campaign settings. What is the goal of your AdWords campaign? On what devices can it be completed? 1. If you do not have a mobile site or if your site will not show up on mobile phones, do not run on mobile devices. You will be paying for the …
Lesson #2: Target Devices Your Website Or Company Supports Read More »
