Lesson #10: Don’t Autobid
Automated bidding in Google Ads can optimize for clicks or conversions, but it’s not always ideal for beginners. Start with manual bidding to maintain control over costs and performance.
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Lesson #9: Google Ads Bidding Explained: You Rarely Pay Your Full Bid
Google Ads success comes down to smart testing and targeting. Use multiple ads, pick the right keywords, target only where you sell, and know how bids really work. Stay strategic — and let your best ads win.