Maximize Your Google Ads Success with AI Tools
Google has many tools you can take advantage of to run a successful Google Ads campaign. Each tool can be used for different stages of the campaign process: from planning to optimizing to monitoring campaigns.
Most Google tools are AI-powered, meaning you can multiply your results within Google Ads with artificial intelligence. The most popular tools include the Keyword and Performance Planner, Search Terms Report, and the Insights Page.
If you want to learn more about Google Ads’ best tools and practices, you can read all about them from the Digital4Startups team. We have created a list of the most useful Google Ads tools to know about and to use when creating and managing a campaign.
What is the Keyword Planner?
The Google Ads Keyword Planner is a great tool when you need keyword brainstorming help. To find it, go to Google Ads and select the “Tools” tab on the left, then click the dropdown on “Planning,” and finally select the “Keyword Planner.”
With the Keyword Planner, you can find the right keywords to use in your ads so they will reach the right audience. Simply enter a keyword or phrase related to your business or product and the Keyword Planner can suggest related keywords.
You can also use this tool to see how often people search for your keywords or brand name as it can give you the monthly search volume. Along with monthly search volume, the keyword planner can tell you how much it might cost to use those high-volume keywords in your ads, and how competitive they are.
What is the Performance Planner?
The Performance Planner is a good tool to use if you need help planning a campaign effectively and want AI to allocate budgets more efficiently. To find it, go to Google Ads and select the “Tools” tab on the left, then click the dropdown on “Planning” and select “Performance Planner.”
Essentially, the Performance Planner is a forecasting tool in Google Ads that is designed to help optimize campaigns. It predicts future performance based on historical data, allowing the option to set specific goals (like maximizing conversions or optimizing budget allocation) and provides insights on how different strategies could impact campaign outcomes.
This tool can predict the performance of the following campaigns: Search, Shopping, Display, App, Video, Local, and Performance Max. You can use this tool to see how making changes to your advertising budget and bid settings will affect your campaign’s performance.
According to Google, performance planner forecasts are refreshed daily and are based on the last seven to ten days. Each forecast is adjusted for seasonality and takes into account billions of search queries, which are usually updated every 24 hours.
The planner can not only forecast but adjust your campaign budget and targeting, allowing you to see potential results and, therefore, make informed spending decisions.
What Is The Insights Page?
The Insights Page in Google Ads gives you a look into the details of your campaigns and ad groups with different “insights” to explore. Those include auction insights, search terms insights, and performance insights.
You can find this page in the “Campaign” tab on the left, and then by selecting the “Insights & Reports” dropdown, and selecting “Insights.” You can use this tool to look at how well your campaigns are doing based on conversions and cost with the performance highlights section. Use the “simulate campaign changes” button in the top right to play around with the budget and simulation period to see the estimated performance of a specific campaign.
You can also understand the search term categories your ads appeared against and your performance in each category. With auction insights, you can see the top advertisers in your auction and where you are succeeding. Explore more with search terms and auction insights data on their respective pages.
Conclusion
When in doubt, use these Google Ads tools to help enhance your campaigns and streamline your advertising efforts. Let Google help you maximize your ROI or conversions and make your campaigns more efficient and effective.
Help your business create smarter campaigns and achieve your goals with measurements and insights. Take advantage of Google Ads AI-powered ad solutions to help you figure out what works and what’s next.
If you have any questions about Google Ads or want to schedule a consultation, please email info@digital4startups.com.