Keyword Match Types Explained
To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers.
Google Adwords
Explore the latest updates from Google Adwords, as explained by marketing experts on the Digital4Startups team.
Lesson #4: Don’t Forget To Set Budgets
Setting smart Google Ads and Microsoft Advertising budgets helps control spend and avoid surprises. Use both daily and account-level budgets to safeguard your campaigns. Since Google may exceed daily limits by up to 25%, set your cap slightly below your max spend. Even if funds are flexible, an account-level budget ensures you never exceed what you planned.